AI-Powered Personalization in 2025: Smarter Customer Journeys
AI-Powered Personalization in 2025: Smarter Customer Journeys-1 In 2025, artificial intelligence (AI) has firmly established itself as a transformative force in customer experience (CX). No longer a futuristic concept, AI is now a strategic necessity—reshaping how brands understand, engage, and serve their customers. Through predictive personalization, immersive digital experiences, and ethical practices, AI is helping […]
Gamify to Amplify: How Loyalty Programs Are Driving Revenue Through Engagement
Gamify to Amplify: How Loyalty Programs Are Growing Revenue Through Engagement In 2025, gamification in loyalty programs is transforming the means by which brands engage with their customers, making routine interactions memorable, rewarding moments. As a part of overall movement in CX Transformation in MENA, brands cutting across industries —BFSI and retail sectors, hospitality sector, […]
