AWARD – HOME

CX & LOYALTY 2025 AWARDS

CATEGORIES AND CRITERIA

Take a moment to explore the categories, learn more about each award’s criteria, and nominate individuals who exemplify excellence in their work, particularly in the realm of customer experience (CX) and loyalty. Join us in celebrating the remarkable achievements that shape our industry, inspire future generations, and elevate the standards of CX and loyalty practices. Your nominations play a crucial role in honoring exceptional professionals and fostering a culture of excellence within our community, driving customer satisfaction and long-lasting loyalty.

1. CX LEADER OF THE YEAR - MENA 2025

This category is for appreciating, recognizing & empowering the CX professional across the industry in the MENA region. An individual practitioner who has pioneered Customer Experience and Loyalty while setting a milestone for a better experience for the customers.

2. BEST CUSTOMER EXPERIENCE TEAM - MENA 2025

This category identifies and acknowledges the team that works diligently to ensure maximal customer satisfaction. It is to reward dynamic team efforts in delivering a magnificent customer experience across all touchpoints.

Vision of the entire team to build a better CX:
Mention the ‘Voice of Employee’ initiative run by the team (If Any)
No. of employees in the customer service department
Mention initiatives taken to resolve customer queries
Highlight any ‘Team Collaborative’ effort in delivering optimum CX
List of achievements & why you should win the Award

3. BEST CUSTOMER LOYALTY PROGRAM - MENA 2025

This category recognizes brands & organizations that allow new and loyal customers to gain maximum benefits. This award is for companies that have implemented creative and rewarding customer loyalty programs, structured to maximize engagement and encourage repeat purchasing. Key features of the loyalty program:

4. LEADING CUSTOMER-CENTRIC ORGANIZATION - MENA 2025

This category recognizes a culture that puts customer satisfaction and requirements first. This award is to recognize an organization that has customer satisfaction and loyalty as its main priority and has instilled the same in the core of the organization.

No. of employees in the customer service department
Highlight the ‘Out of the Box’ Strategy adopted to deal with customer problems
Mention initiatives taken to resolve customer queries
Shortest turnaround time from query to customer assistance
List of achievements & why you should win the Award

5. CUSTOMER HAPPINESS GOVERNMENT ORGANIZATION - MENA 2025

This category recognizes ministries, agencies, or other departments at a government organization that has elevated their service to provide experiences that captivate, engage and help serve customers. This award is to appreciate the organization that has managed to receive the maximum number of ‘HAPPY’ customers.

The maximum number of 5-star ratings by ‘Happy’ customers in the past 12 months
Shortest turnaround time from query to customer assistance
Mention a new ‘stand-out’ initiative for better CX (If any)
Highlight the results of any recent customer feedback program
List of achievements & why you should win the Award

6. BEST NEWLY LAUNCHED LOYALTY PROGRAM OF THE YEAR - MENA 2025

This award category recognizes organizations or companies that have recently launched or significantly enhanced their loyalty program to enhance customer engagement and retention. The award acknowledges the efforts and achievements of businesses that have successfully developed innovative and effective loyalty initiatives, creating meaningful connections with their customer base. The criteria for this category could include program design, customer benefits, technology integration, overall impact, and measurable results.

Outlining the rules and requirements for participation, ensuring fairness and adherence to established guidelines.

Details Required:

Name of the Company
Name of the filling professional
Designation of the filling officer
Contact Numbers
Company’s Website
Company Profile

All the nominations are to be submitted on the official link of Verve Management

Nominations will only be valid if submitted on the website: https://cxloyaltymena.com OR on awards@verve-management.com

The more supporting documents will gain more trust & weightage by the jury.

For each category, a separate nomination needs to be filled.

All the nominations will be evaluated by the appointed honorable jury members.

Jury’s decision will be final and cannot be challenged.

The official language of communication would be English, all the communication sent should be in English for the jury to evaluate with convenience.

In case of a tie, Jury Chairperson will have a final call.

All the information provided in the nominations will be treated as confidential information and will be accessed by jury members & assigned to Verve Management only.

None of the details from the nominations will be published or marketed in any of the public communications.

If required, the Nominator would be contacted for additional information.

Nominators can send the physical support documents for the nominations at 1702 & 1706, Al Mazaya BB2, Jumeirah Lakes Towers, Dubai, UAE Addressing it to Divianshi Vaswani.

The winner will be announced by the jury members or Verve Management during the awards evening only.

Verve management will confirm the receipt of nominations to nominators by email.

Only the nominations with authorized signatures and stamps would be valid.

All the information asked in the nomination form is a must. In case of incomplete information/irrelevant information, the nomination shall be disqualified.